How to be proactive and retain business while working remotely

It’s a testing time for businesses, so maintaining customer loyalty is more important than ever. Here are some suggestions to help you…

Remind your customers how much you care

Connect with your customers to ask how they’re doing. No ulterior motive, just show them that you care about their business. It’s these gestures that are most valuable at times like this.

Connect with video

The lack of face to face interaction is apparent and businesses are in danger of losing that personal connection with their customers. Using video for your calls is the simplest way to inject a more personal element into your communication. Whilst this may seem uncomfortable for some, you may find it surprising how quickly people adapt.

Offer reassurance

Let your customers know you’re still there to support them. If you’re not able to provide a full level of service, communicate transparently to manage their expectations so your customers can make arrangements within their continuity plans.

Understand and adapt

Businesses have needed to shift their focus to remain operational, with many decisions and actions being reactive. Take the time to ask your customers what they need from you and adapt your services and support as appropriate. Demonstrating flexibility and resilience will reinforce trust and reliability.

Be proactive

Now is the time to shift from reactive to proactive. Businesses are now establishing a rhythm with remote working becoming the new norm. Once you’re confident your customers are stable, start having conversations with key decision-makers about refocusing their strategy to help them strengthen their business.

It’s time to look to the future and consider how you will rise stronger. How can you deliver valuable experiences to your customers? What can you do to prepare your business for when you reach the other side of COVID-19?

We’re here to help you. If you would like advice to help you through this current crisis, please email us at [email protected] and we will get in touch for a chat.

Why Your Phone System is an Essential Part of Your Technology Strategy

When it comes to technology, it is essential that every part of your business stays up to date. In many organisations, traditional methods of communication such as fax and telephony are still vital. However, the fact the companies still use traditional methods does not mean the business lags behind technologically. With internet telephony, you can enjoy the freedom and benefits that digitalisation provides, without forgoing your most important communication tools.

Internet telephony is one of the most critical technologies for businesses who still value speaking to clients, suppliers and team members. It allows the use of traditional communication methods but with more freedom, flexibility and a wealth of business benefits.

What is internet telephony?

Internet telephony is a technology that allows communication (voice calls, voicemail, faxes, etc.) to be made anywhere with an internet connection and internet-enabled device. The digital system converts voice and other communication forms into a digital signal so they can be transferred across the internet to reach the recipient.

This digital signal enables a variety of different communication forms, allowing a mix of communication from fax machines, phones, PCs and laptops. In fact, any device with internet and an enabled system can utilise internet telephony, and no landline is needed.

The guises of internet telephony

There are many names for internet telephony, while some offer slight differences, they are commonly used interchangeably. These include terms such as;

  • VoIP (Voice over IP)
  • Broadband Telephony
  • VoBB (Voice over Broadband)
  • IP Telephony
  • OTT Voice Services (Over the top voice services)
  • Broadband Phone Services.

The benefits of internet telephony

There are many advantages to using internet telephony as a business technology, here are just some of the many benefits that you can achieve by adopting this strategy for your business.

Increase productivity

The fact that staff can make and receive calls and faxes wherever there is an internet connection can significantly improve productivity. Whether they are working at a customer site, in the office or at another location, as long as they have internet, they will be able to communicate as necessary.

The agility of an internet phone system means that your workplace can be much more flexible and ideal for remote workers. This enables staff to action and answer calls wherever they are, which increases their productivity. Some services even offer a dedicated smartphone app to make internet telephony even easier on the move. Furthermore, there is no waiting for answers, for colleagues, customers or suppliers.

Cost efficiency

One of the primary benefits of an internet phone system is the cost savings you can achieve. Once you have a system set up, you are only paying for the service and the internet. There are no additional costs for long distance calls or roaming. Your costs are contained to your internet telephony provider and will be based on the quality of the service that you want to receive and your internet connection. You will not be charged for calls or faxes that you make or receive, wherever you are in the world.

Business stability

Having an internet telephony system means that you can keep the same number as long as you stay with your service. This means that you do not have to change your number if you move offices or workspaces. The number is not a landline, and will stay with you. This helps with the stability of the business and the fact that customers will be able to contact you, without the need to update their contact numbers.

This system is valuable when you do not have a dedicated workspace or a traditional work set up, as you still appear professional and trustworthy to customers.

Never miss a call

One of the benefits of internet telephony is that it can link to many devices. You can connect calls and communications to your desk phone, smartphone, PC and laptop. With this in mind, you will never miss a call, even if your battery has died or you are away from your desk. Customers will be able to get in touch with ease; you can reduce the number of callbacks and avoid the problematic game of ‘phone tag’ that can occur when you miss a call.

Local number

Another advantage of internet telephony is that fact that you can choose a local phone number, despite being located somewhere else. If your customers are concentrated in a particular area, you can select a local number, to enhance trust but actually answer the calls from anywhere in the world.

You can have multiple local numbers to satisfy all customer locations yet save on costs in terms of regional call centres and dedicated area staff.

Improve your communication technology strategy

At Cyan Solutions we conduct complete communication audits and total reviews of your technology systems to ensure that you have the most appropriate, business efficient solutions in place. We can help to provide your internet telephony system, complete with cloud hosting solutions to ensure all of your technology strategy is cohesive and beneficial. From encryption through a virtual private network to high bandwidth to support a quality service, we can assess your needs and ensure you have a practical and effective system in place. Get in touch for helpful advice from our friendly team.

 

Tips to be more mobile friendly

Being mobile-friendly isn’t a choice any more. More people than ever are choosing to use mobile – and that figure is only going to get bigger. So a strong mobile strategy is key to ensuring you don’t get left behind. Let’s look at a few ways you can be more mobile friendly this year…

Between 2013 and 2016 time spent on digital media grew by 53 percent  – an exponential rate compare to previous periods. Of that growth, 80 percent was accounted for by mobile apps.

Mobile usage is at an all time high. Search engines are aware of this and have now altered their algorithms to take this into account. This is a worthy cause – they want to be sure that they provide users with the best possible SERPs, and if that means mobile-friendly content then they will certainly champion that.

Of course, this means that in order to avoid being penalised current businesses need to analyse their current strategy, and assess where and how they are focussing on mobile. Not only that, but content needs to be accessible where users spent most of their time.

What does a mobile strategy look like?

At it’s heart, a mobile strategy needs to be focussed on gaining – and retaining – audience attention. Optimisation is of course vital, but mobile use is fast paced and users are likely to move on quickly if content doesn’t appear to work for them. A good mobile strategy ensures that your content is accessible on the widest range of devices.

The likelihood is that you have already addressed the “mobile friendly” concept. It has been a big focus of digital strategies for quite some time now. But in order to stay relevant, we can all benefit from assessing how our efforts can be furthered. Here are a few tips to be more mobile friendly:

Ensure your content is optimised for mobile reading

Mobile is very different to desktop when it comes to content. Whereas you can create a great downloadable resource or document on these devices, often they are unsuitable for mobile. The good thing about mobile is that it actually compliments text. Just be sure that your content is formatted for readability and is skimmable in order to keep reader attention. Your mobile site should be void of unsightly widgets and excess buttons that take up the screen and distract readers.

Ensure you don’t scrimp on pixel density for images

Most mobile devices have high quality or HD screens. You content needs to look good on all screens, so you need to have high quality images for crisp viewing on 1080p and 4K screens. Focus on responsive design to ensure the ideal image size is show on mobile.

Ensure file sizes aren’t affecting load times

Load times are big business – especially on mobile. Try to keep file sizes as small as possible while retaining the best crisp visuals possible in order to ensure users don’t get bored and give up on your site. There are many tools that can allow you to reduce file sizes while retaining quality such as (obviously) Photoshop, but also some web apps.